FAB Guide for Clients
How do I act on a suggestion in my FAB?
Contact FairWinds via FAB@FairWindsPartners.com to
initiate action on any recommendation included in your FAB.
Types of Recommendations
The FAB provides clients with proactive advice that will help them capitalize on emerging opportunities and stay ahead of cybersquatters. FairWinds also prioritizes its recommendations to make it clear which actions will provide the greatest benefit to clients’ businesses.
FairWinds’ FAB recommendations typically fall into the following categories:
- Domain names to register
- The act of obtaining a domain name that is currently available, or not owned by any individual or party. Registering is done through a domain name registrar. Once clients register a domain name, it owns the rights to that domain name until the registration expires, at which point it can renew the registration.
- Domain names to harpoon
- The act of registering a domain name at the moment it is about to become available. FairWinds often recommends harpooning domain names that are owned by third parties or cybersquatters, as it is a less expensive alternative to recovering those domains.
- Domain names to recover
- The act of obtaining a domain name that infringes on one of clients’ brands or trademarks from a third party (often a cybersquatter). FairWinds recommends recovering domain names that, in the hands of these third parties, cause harm to clients’ business, typically by diverting Internet users away from clients’ websites or by damaging clients’ brand image.
- Domain names to redirect
- The act of pointing a domain name to a specific website or page so that when an Internet user types in that domain, he or she arrives at the web page that the client has designated. When FairWinds recommends that a client redirect a domain name, it also typically recommends which page the domain should redirect to.
Key Terms Used in the FAB
- Registrant – The owner of a domain name.
- Pay-Per-Click (PPC) – A website that contains paid advertising links. Because brands pay for online advertisements on a cost-per-click basis, each time an Internet user clicks on one of these links, the brand owner pays a fee. It is valuable to recover domain names owned by third parties that resolve to PPC sites, because doing so allows clients to attract those visitors without having to pay an additional click fee.
- Third Party Content – A term used to describe a domain name owned by a third party that hosts legitimate, or non-infringing, content. This content is often protected under the First Amendment, which limits (but does not rule out) clients’ options for recovering the domain.
- Does Not Resolve – A term used to describe a domain name owned by a third party that does not host any content.
- Parked – A term used to describe a domain name owned by a third party that hosts a default page determined by the domain registrar. These pages typically contain advertisements.