Beyond the Dot 2016

BTD Logo - Date - Cropped

 

Beyond the Dot was launched in 2014 to facilitate the exchange of ideas among
brand owners, policy makers, digital strategy experts, and academics.

 

In its third year, Beyond the Dot 2016 evolved to provide an even more
focused, intimate environment for clients to share experiences,
engage in peer discussions, and listen to presentations from expert panelists.

 

BTD Photos

 AGENDA


WELCOME AND CLIENT INSIGHTS PRESENTATION

 

LIVE CASE STUDY 1 : .ABBOTT

Presentation and discussion with Dirk Hoerter, 

Director, Digital Marketing at Abbott.

 

COFFEE & NETWORKING

 

LIVE CASE STUDY 2: .EXTRASPACE and .STORAGE

Presentation and discussion with Jan Pretorius, 

Senior Director of Strategic Initiatives and Business Development at Extra Space Storage.

 

OPERATIONS & PRODUCTIVE ENGAGEMENT

Panelists include Erwin Cruz, Director, Innovation and Intellectual Property Strategy, W.W. Grainger;

Sarah Langstone, Senior Director of Strategic Partnerships, Verisign; and

Jim Schrand, Director, Corporate Strategy and Initiatives, Dominion Enterprises.

 

LUNCH

 

LIVE CASE STUDY 3: .BABY

Presentation and discussion with Amy Saunders,

Director, Global Franchise Organization Digital Marketing at Johnson & Johnson Consumer Companies, Inc.

 

BRAND PROTECTION IN THE AGE OF .SUCKS

Panelists include Elisabeth Escobar, Vice President and Senior Counsel, Intellectual Property at

Marriott International, Inc.;

Barbara Krim, Security Project Lead, T. Rowe Price;

Steve Levy, Esq., Senior Advisor, FairWinds Partners; 

Michael McEntee, Corporate Vice President of Digital Strategy, New York Life Insurance; and

Leslie Nettleford, Associate General Counsel, AARP

 

COFFEE & NETWORKING

 

INTERNET GOVERNANCE, POLICY, AND REGULATION: CONSIDERATIONS FOR 2016

Panelists include Patrick Flaherty, Assistant General Counsel at Verizon;

Sean McLean, Legislative Assistant, Office of U.S. Senator Ted Cruz (R-TX), U.S. Senate;

Dr. Milton Mueller, Professor, Georgia Institute of Technology, School of Public Policy; 

and moderator Joseph Wright, Legal Editor at Bloomberg BNA

 

CLOSING REMARKS