Domain Name Acquisitions and Divestitures

The value of domain names can be realized through branded and unbranded domain names. The focus of FairWinds Consulting is on branded solutions while DigitalDNA, a FairWinds company, helps clients purchase and sell category-leading unbranded keyword domain names. On your company’s behalf, DigitalDNA can:

• Negotiate high-value domain name transactions
• Secure names from registrants that are difficult to locate and engage
• See the entire domain name acquisition process through to its successful conclusion
• Market and sell existing domains that are no longer of strategic importance to your company to rebalance domain investments and to acquire more strategic property or return proceeds to shareholders