Flying Under the Radar

Methodology

One of FairWinds’ clients provided the portfolio of an individual who has registered many infringing domains and has been known to engage in affiliate fraud. This report listed many of the domain names that had been registered by this individual as of November 2008.

From this list, which contained over 6,000 domain names, a random subset of 500 currently registered domains was reviewed to determine where these domains redirected and what content they displayed.

Results

• 55% of the domains examined resolved to a URL that contained an affiliate ID
• 3% of the domains examined were parked by the registrar
• 6% of the domains examined displayed content indicating that the domain was for sale
• 8% of the domains examined pointed to PPC sites
• 10% of the domains examined did not resolve to any content
• 17% of the domains examined pointed to the logical brand site without an affiliate ID

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