Typosquatting

Conclusion

Based on this analysis and an understanding of online consumer behavior, it is clear that typosquatting has developed into an issue with strategic implications for brand owners. It is in the public interest for brands to understand the business of typosquatting in order to grasp the ways in which cybercriminals will most likely attempt to exploit their brands. By using this information to their advantage, brand owners can assemble an effective strategy to protect their brand and to help protect the Internet community from diversion and the potential harms associated with it. Regardless of the brand or company, all domain name portfolio managers can benefit from the knowledge and experience that goes along with an in-depth understanding of typosquatting. We hope that this study has helped you gain insight into the most effective ways to protect your brands and your customers, as well as offering sound strategies for furthering the commercial interests of your business.

The data set used in this paper may be made available upon request.

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