Since 2000, 12 new gTLDs have launched; beginning in 2013, hundreds of new gTLDs will enter the domain name space. Past top-level domain launches, which have historically been evaluated by the number of domain names registered, have taught us that achieving success poses a challenge: today, there are 22 generic top-level domains, but none launched in the past decade has achieved even one-tenth of .COM’s more than 100 million registered domains.
But for the first time in this round of gTLD expansion, success will not be measured solely by the number of registered domain names. For brand owners, success will result from integrating new gTLDs – both those that they applied for and others – into their digital strategies, thereby broadening their reach with online consumers, enhancing their brands and driving more traffic to their sites. New gTLDs present a wealth of opportunities, but there will also be challenges.
FairWinds’ Top Level Solutions bring together the best minds and most experienced experts to develop and execute on the most effective strategies for our clients to succeed in the new gTLD space. We combine our years of industry leadership with the talent and skill of our partners to custom-tailor the best strategy for each individual client. Our Top Level Solutions are designed to fully integrate our clients’ new gTLD goals with their existing domain name programs and digital strategies, regardless of whether they applied for new gTLDs, to optimize their online presence in the newly expanded domain name space.
FairWinds helps clients successfully navigate the various and complex procedures of the new gTLD evaluation process in order to place clients in the best position to extract value from their gTLD investment once they launch their gTLDs.
FairWinds provides clients with the support, expertise, and tools to develop effective new gTLD strategies that can successfully transition clients from gTLD evaluation to the launch of their new gTLD assets.
An integral part of developing clients’ strategies to bring their new gTLDs to market, FairWinds provides clients with a comprehensive domain name strategy for both their own new gTLDs as well as other new gTLDs that launch.
FairWinds delivers to clients a naming and domain registration strategy for new gTLDs designed to maximize their ability to reach Internet users while simultaneously protecting their brands and trademarks in the newly expanded space.
FairWinds acts as clients’ eyes and ears within the ICANN community and policymaking process to provide critical updates that will impact clients’ business and domain name programs.
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