New gTLD Brand Protection and Trademark Services

In the coming months, over 500 new generic top-level domains (gTLDs) – extensions such as .SHOP, .McDonalds, .NYC  – will launch at a possible rate of 20 a week. As a savvy business owner, you should take steps to prevent bad actors from exploiting your good name in this new Internet space.

FairWinds Partners can help you you identify your most valued trademarks, develop a thorough strategy to prepare for the launch of new gTLDs, and register your marks with the Trademark Clearinghouse (TMCH) - one of the controls the Internet Corporation for Assigned Names and Numbers (ICANN) has instituted to help ensure the integrity of brands, trademarks, copyrights, and intellectual property. By registering your marks in the TMCH and creating a tactical plan for defensive domain name registrations, you can help protect your brand and your audience.

As a leading strategic gTLD consultancy and registered TMCH agent, FairWinds Partners will:

  • Analyze your intellectual property profile in relation to the new gTLD space
  • Recommend the best marks to register and domains to acquire within new gTLDs
  • Advise and support you through document collection and contract execution
  • Register trademarks with the TMCH - offensively and defensively
  • Help you develop, manage, and execute a sunrise period strategy to successfully register all relevant domain names.
  • Advise and support you through subsequent sunrise and land rush periods

Now is the time to protect your brand from cybersquatters, scammers, phishers and others who make a living by defrauding loyal customers and diluting the power of your brand names. For more information, please contact us.


FairWinds Partners conducts periodic educational webinars. This webinar, conducted on August 1, 2013,  focuses on what brand owners need to know about ICANN's Trademark Clearinghouse.