Press Releases

September 12, 2012

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FairWinds Partners Welcomes New CEO to Lead Company into New Era of the Internet

WASHINGTON, September 12, 2012 – FairWinds Partners, the leading global domain name strategy consultancy, is pleased to announce Naotaka Matsukata, PhD, as Chief Executive Officer. Matsukata brings 20 years of global consulting experience and a background in public policy to FairWinds. He has held senior leadership and management positions at leading law firms and global Fortune 500 companies. Matsukata has also advised CEOs, senior elected officials, and executive members of governments. Widely published, Matsukata has commented on global commercial and Internet governance issues. In addition to his private and public sector experience, Matsukata received a PhD from Harvard University and has taught at Harvard, as well as Johns Hopkins University.

“The timing was perfect. FairWinds is entering an exciting new phase of growth and development and Nao’s private and public sector experiences will be the right combination to lead us into this new era,” asserted Josh Bourne, FairWinds co-founder and Managing Partner. “Nao has been invaluable in developing Top Level Solutions, FairWinds’ new gTLD strategy services, which we are confident will help businesses easily integrate new gTLDs into their existing strategies to continue optimizing their online presence.” 

In response to his new role as FairWinds CEO, Matsukata stated, “This is an incredibly interesting time for the Internet and for brands. The expansion of the gTLD space will present a wide range of opportunities and challenges to businesses across industries, both those that applied for their own new gTLDs and those that did not. I am looking forward to leading the FairWinds team in helping all of our clients successfully overcome those challenges and turn those opportunities into increased traffic and revenue and improved interactions with their customers online.”

In addition to guiding the introduction of FairWinds’ suite of new gTLD strategy services, Matsukata will also help the FairWinds team continue to improve and enhance all of its domain name strategy, recovery, and administration services, as well as its social media strategy services. “We know that Nao’s rich and varied professional background will help us to continue to grow as a business and that he is the best person to lead our team in continuing to provide better and more strategic advice and add increased value to our clients through the work we do,” said FairWinds co-founder and Managing Partner Phil Lodico.

In 2012, FairWinds prepared 135 gTLD applications for 51 blue-chip clients, and is currently working to guide those clients through the new gTLD evaluation process to successful launches of their new gTLDs. FairWinds’ solutions enable businesses to increase traffic to their sites, earn additional revenue, and protect their brands and trademarks online. As an example, FairWinds’ recommendations helped Verizon Communications attract 93.2 million visitors to its websites, allowing the company to add more than 300,000 sales per year.