A series of reports by FairWinds on the legal, branding, and operational challenges and opportunities brands face while navigating the Internet.

February 17, 2014

Capturing the Gold by Stepping Up Your Game With the Right Registrations

Brands are surprisingly underrepresented in the sports-venue domain name space, a FairWinds Partners study found. In fact, more third parties own domain names combining a brand name plus one of eight selected sports terms – arena, center, classic, cup, field, park, stadium, tournament - than the corresponding brands do. This leaves brands open to trademark infringers, cybersquatters, and others who may have fair use claims.